FOUNDER: SCOTT COX

Lifelong motorcyclist, professional marketing strategist, designer, photographer, moto-journalist, creative wellspring, and promoter. A well-known industry veteran, Cox grew up living Bruce Brown’s fabled “On Any Sunday” - “Endless Summer” lifestyle, motorcycling and surfing extensively throughout the U.S., Mexico, and beyond.

As a hardcore “adventure riding junkie” his many motorcycle exploits have over the years taken him from solo boyhood jaunts on San Diego neighborhood dirt tracks to chasing Scot Harden, Danny LaPorte and Malcolm Smith along torturous raid-rallye “pistes” of the Moroccan desert.