While deeply entrenched in powersports, the key personnel at Resource Marketing also bring a unique perspective from outside the category, having done extensive marketing work in a variety of industries, such as automotive (Mitsubishi Motor Sales of America, Daimler-Chrysler); consumer packaged goods (Procter & Gamble, Rhone-Poulenc Rorer Pharmaceuticals, Kraft General Foods, S.C. Johnson Wax, Ralston-Purina); and media (ABC Television, Clear Channel).

This combination of having powersports "in our DNA", plus the practical experience of working with major players both inside and outside the industry means Resource Marketing offers a brain trust that is difficult if not impossible to duplicate.

Perhaps the best endorsement we can offer is an introduction we received from a longtime client to a new prospective customer,

"Why work with Resource Marketing?
It’s really very simple, they get it."